Effective date: 27th August 2024

Modified: 5th March 2025

This Privacy Policy explains how Qwibik Inc. (“Qwibik,” “we,” “us,” or “our“) collects, uses, discloses, and protects information about you when you access or use our website, mobile experiences, newsletters, and any other online products and services that link to this Privacy Policy (collectively, the “Services“). Qwibik is a technology-focused publication headquartered in the United States, and we serve readers worldwide.

If you have any questions, please contact us at privacy@qwibik.com or at the postal address listed in Contact Us below.

Quick Summary

  • We collect information you provide directly (e.g., account details, newsletter sign‑ups, comments), information collected automatically (e.g., device, cookie, and usage data), and information from third parties (e.g., advertising and analytics partners).
  • We use personal information for publishing and editorial operations, to deliver and personalize content and advertising, to analyze performance, to keep our Services secure, and to comply with law.
  • We share data with service providers, analytics and advertising partners (including programmatic ad exchanges and networks such as Google AdSense/Ad Manager and other comparable providers), and as required by law. We do not sell your personal information for money, but we may disclose it for “cross‑context behavioral advertising”/”targeted advertising” as defined by certain laws; you can opt out.
  • Depending on where you live, you may have rights over your personal information (e.g., access, deletion, correction, portability, restriction/objection, and opt‑out of targeted advertising or sale). See Your Privacy Rights for details.
  • We use cookies and similar technologies. You can manage preferences at any time via our cookie banner or your browser settings.

Scope & Applicability

This Privacy Policy applies to the Services where it is posted. It does not apply to third‑party websites, apps, or services we do not control, even if they link to or from our Services (for example, embedded videos, social media widgets, or external articles).

Who We Are (Data Controller)

Qwibik Inc.
651 N Broad Str, Middletown, Delaware
United States.
Email: privacy@qwibik.com
Phone: +44-104-299

For users in the European Economic Area (EEA), the United Kingdom (UK), and Switzerland, Qwibik Inc. is the data controller for processing of your personal data. Where required, we may appoint an EU and/or UK representative; details will be provided in the Regional Disclosures section when applicable.

Information We Collect

1) Information You Provide to Us

  • Account & profile information (e.g., name, display name/handle, email address, password, country/region, professional affiliation or topics of interest if you choose to provide them).
  • Newsletter subscriptions & communications (e.g., email address, content preferences; and your communications with us).
  • User content (e.g., article comments, forum posts, likes, bookmarks, survey responses, feedback, or submitted tips).
  • Commercial information (e.g., purchases of merchandise or paid services, if offered; transaction history; shipping/billing information).
  • Promotions & events (e.g., entries to contests, sweepstakes, or event registrations).
  • Job applications (e.g., résumé/CV, cover letter, and other application materials) if you apply to work with us.

2) Information We Collect Automatically

When you access or use the Services, we and our partners automatically collect certain information, including:

  • Device & network data (e.g., IP address, unique device identifiers, cookie IDs, mobile carrier, operating system, browser type and settings, language, time zone).
  • Usage data (e.g., pages viewed, referring/exit pages and URLs, time on site, links clicked, search queries, scroll depth, reading behavior, error logs, and other interaction data).
  • Approximate location derived from your IP address (e.g., city/region level), unless you grant more precise location permissions.
  • Cookies, pixels, SDKs, local storage, and similar technologies to operate the Services, remember preferences, measure performance, and deliver advertising.

3) Information from Third Parties

  • Advertising & measurement partners (e.g., demand‑side platforms, supply‑side platforms/exchanges, ad servers, and brand partners) provide event data and inferences to help us deliver, measure, and improve ads. Examples of partners we may use include Google AdSense/Ad Manager, Ezoic, ExoClick, and other comparable ad networks and exchanges. The exact partners may change over time.
  • Analytics providers (e.g., first‑party analytics and third‑party tools) provide aggregated or pseudonymous audience insights.
  • Social media & embedded content (e.g., when you interact with embedded posts, share buttons, or log in via a social platform, that platform may send us certain information and may independently collect information subject to its own policies).

Sensitive information: We do not seek to collect sensitive personal information (e.g., health information, precise geolocation, biometric templates) and request that you do not submit it via the Services. If we ever request such data (for example, accessibility accommodations), we will obtain your explicit consent where required.

Children’s data: Our Services are not directed to children under 13 (or a higher age threshold where required by local law, such as 16 in parts of the EEA). We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact privacy@qwibik.com and we will take appropriate action.

How We Use Information (Purposes)

We use the information we collect for the following purposes:

  1. Provide & operate the Services (publish articles, manage accounts, deliver newsletters, moderate comments, provide customer support).
  2. Personalize content & experiences (recommend articles, tailor newsletters, remember preferences).
  3. Advertising & monetization (deliver and measure ads, including interest‑based/behavioral advertising and frequency capping; participate in real‑time bidding and header bidding where applicable).
  4. Analytics & performance (understand readership, improve the Services, debug, and develop new features).
  5. Security & integrity (detect/prevent fraud, abuse, spam, and security incidents; ensure legal and safe use of the Services).
  6. Legal compliance (comply with legal obligations, respond to lawful requests, enforce our Terms of Use).
  7. Business operations (accounting, auditing, mergers, acquisitions, or asset transfers consistent with this Privacy Policy and applicable law).

Legal Bases for Processing (EEA/UK/Switzerland)

Where the GDPR/UK GDPR applies, we process your personal data under the following legal bases:

  • Contractual necessity (e.g., to provide you with an account or newsletter you requested).
  • Legitimate interests (e.g., to secure and improve the Services, analyze readership, prevent fraud, and show advertising; we balance these interests against your rights and expectations).
  • Consent (e.g., where required for non‑essential cookies, targeted advertising, certain marketing communications, or processing of sensitive data).
  • Legal obligation (e.g., to comply with tax or regulatory requirements).

You may withdraw consent at any time using our cookie preferences tools or by following the unsubscribe instructions in emails.

Cookies, SDKs & Similar Technologies

We and our partners use cookies, web beacons, pixels, mobile SDKs, local storage, and similar technologies to:

  • Authenticate users and maintain sessions;
  • Remember preferences and settings;
  • Measure traffic and readership;
  • Deliver, measure, and improve advertising (including interest‑based ads and frequency capping);
  • Detect and prevent fraud and abuse.

Managing cookies/consent: On your first visit and periodically thereafter, you will be presented with a consent banner or preferences center that allows you to accept, reject, or customize non‑essential cookies and data sharing for advertising and analytics. You can also withdraw consent at any time through the banner’s Preferences link (usually in the footer) or via your browser/device settings.

Signals: We honor Global Privacy Control (GPC) and similar supported browser‑level opt‑out signals for applicable jurisdictions. We currently do not respond to legacy “Do Not Track” (DNT) signals due to lack of industry consensus.

Advertising & Analytics Partners

We partner with advertising technology providers to sell ad inventory and deliver relevant ads to readers. These partners may collect or receive information from your device and browser as you use the Services and other sites/apps and may use that information to provide measurement services and target ads. This can include using cookies, pixels, SDKs, and device identifiers; participating in real‑time bidding (RTB); and building or accessing interest segments or inferences.

Examples of partners (subject to change): Google AdSense/Ad Manager, Ezoic, ExoClick, and other comparable ad networks, exchanges, supply‑side platforms (SSPs), demand‑side platforms (DSPs), ad servers, and measurement vendors.

Opt‑out choices:

  • Use our on‑site cookie/consent preferences to disable non‑essential cookies and targeted advertising where available.
  • Configure your browser’s privacy settings to block or delete cookies.
  • Use platform-level advertising controls on your mobile device (e.g., limit ad tracking, reset advertising ID).
  • For certain regions, use industry tools (e.g., GPP/TCF consent tools) where presented.

We require our advertising partners to comply with applicable laws and to provide appropriate transparency and choices to users.

How We Share Information

We may disclose personal information as follows:

Advertising & measurement partners involved in delivering, measuring, and optimizing ads (including RTB participants). Disclosures for cross‑context behavioral/targeted advertising may be considered a “sale” or “sharing” under certain U.S. state laws; see **U.S. State Privacy Disclo

Service providers & vendors who process data on our behalf for hosting, security, analytics, email delivery, customer support, payments/order fulfillment, and advertising/monetization.