4 Tips for Making Valuable Connections at Industry Events

Events are one-of-a-kind opportunities to learn, grow, and network across industries depending on the type of events. As tech enthusiasts and founders, how can you utilize this opportunity to land valuable communication? In this article, I will give 4 tips for making useful connections at industry events.

Just before then, you can read this blog post on how to find or discover industry events happening around you or globally. Now let’s jump right in!

1. Prepare Ahead of Time

Research Attendees and Speakers

The first step is to find out the type of event that can be identified through the speakers,  identify their expertise and interests, and have background knowledge about each of them. With this, you can know how to spark conversations seamlessly and naturally.

Set Clear Goals

You need to have set goals you want to achieve during the event, are you there for networking or pitching to potential investors?  You need to draw out a clear goal so that you focus on things that matter to you.

Prepare Your Pitch

If you are pitching to potential investors, you need to prepare a solid pitch deck. Ensuring that you’re prepared will give investors a run for their money. Be articulate and direct when it comes to raising funds for your startup, don’t beat around the bush, you can read about the guidance on writing a very solid pitch deck.

2. Engage Actively During the Event

Attend Relevant Sessions

As an attendee You need to prioritize sections that are important to you, If sessions are niche down, look for the best related to your sector or industry. For instance, if it’s an AI Event, if you are focused on generative AI, look for group discussions around that niche.

Use Social Media

Engage with the event on social media platforms using the event’s hashtag. This can help you connect with other attendees online and enhance your visibility. Live-tweeting interesting insights or sharing your thoughts can attract attention from other participants.

Approach with Confidence

Don’t be afraid to start conversations with new people. Remember, everyone is there to network. Approach individuals or groups with a friendly demeanor, introduce yourself, and show genuine interest in what others say.

3. Build Genuine Relationships

Listen More Than You Speak

Active listening is a key part of effective networking. Pay attention to what others say, ask thoughtful questions, and show genuine interest in their work and opinions. This not only helps you learn but also builds rapport.

Find Common Ground

Look for shared interests or experiences to create a connection. Finding common ground makes conversations more engaging and memorable whether it’s a mutual acquaintance, a similar challenge you’ve faced, or a shared passion.

Offer Value

Think about how you can help the person you’re talking to. Whether it’s sharing an insightful piece of information, offering a useful connection, or simply providing encouragement, giving value without expecting anything in return fosters goodwill and can lead to meaningful relationships.

4. Follow Up After the Event

Send Personalized Messages

After the event, follow up with the people you met. Send personalized messages referencing something specific from your conversation to show you were truly engaged. This helps solidify the connection and opens the door for future interactions.

Connect on LinkedIn

Send connection requests to new contacts on LinkedIn with a personalized note. LinkedIn is a powerful tool for maintaining professional relationships and staying updated on your connections’ activities.

Keep in Touch

Networking is not a one-time activity but an ongoing process. Regularly you have to keep in touch with your connections by sharing relevant articles, congratulating them on their achievements, or inviting them to other events. This helps maintain and strengthen your professional relationships over time.

Conclusion

Making valuable connections at industry events is more than just handing out business cards. It involves strategic preparation, active engagement, and genuine relationship-building. By following these tips, you can maximize your networking efforts and build meaningful, long-lasting professional relationships. Remember, the goal is not just to expand your contact list, but to cultivate connections that can provide mutual support and opportunities for growth in the future.